The Brief

Following our successful launch of Bermar's new website, the company were keen to build on this momentum by improving its online presence to maximise lead generation potential.

Bermar's fantastic reputation within their industry meant that a large percentage of website leads were generated from branded searches. Our role was to help them expand the search terms they were ranking for, leading to a greater market share.

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The Strategy

Focusing on search strategy to increase site traffic, website leads and conversions, we implemented several on and off site SEO activities. These were supported by PPC campaigns to raise Bermar's profile within the wine preservation market.

As Bermar is predominantly a B2B, we also had a very specific and defined demographic to target. This allowed us to plan the digital marketing strategy to make sure the budget was spent on placing Bermar in front of the right eyes, yielding the highest ROI possible.

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Testimonials

"Bermar has over 50,000 customers globally and we were looking to improve our online lead generation. After working with Swallow Marketing to produce a new strategy and website we noticed year on year leads increase 90%. I couldn’t be happier with the work from Swallow Marketing and would highly recommend them."

Luke Gusman, Head of Marketing
Bermar International LTD

The Results

During the past year, Bermar has seen website users increase by over 60%. Additionally, they have enjoyed a 45% increase in organic traffic, and a 70% increase in website leads in recent months.

As with all SEO strategies and PPC campaigns, our optimisation and strategy is an ongoing project to maximise reach and stay reactive to competitor advancements. Bermar receives regular reports and audits so that we can continue to work together to maintain its competitive advantage.

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